Part 2: AI-Friendly Website Updates
Hey friends — Sandy here.👋
In Part 1, we talked about the mindset shift happening with websites right now. Your site isn’t just being read by people anymore — it’s being summarized, interpreted, and surfaced by tools like Google AI Overviews and other AI search experiences.
That realization alone can feel heavy, especially for non-profits and pregnancy centers that already feel stretched thin.
So I want to start Part 2 with some reassurance:
Most of the websites I manage do not need a redesign.
What they need is clarity.
As an account manager, my role is often helping clients separate what’s actually necessary from what feels urgent but isn’t. This post focuses on small, realistic updates that help your website show up more clearly — for AI tools and for the women you’re trying to serve.
Start with the pages that carry the most weight
When clients ask where to begin, I usually bring the conversation back to a handful of pages. Almost every pregnancy center website has a few pages that do most of the heavy lifting: the homepage, one or two core service pages, and the contact or appointment page.
These are the pages AI tools tend to read first. They’re also where women decide, often very quickly, whether they feel safe enough to keep reading.
Instead of spreading effort across the whole site, it’s more effective to pause and ask:
“If someone landed here for the first time, would they immediately understand what we offer and who we help?”
If the answer is “maybe” or “eventually,” that’s usually the place to focus.
A lot of pregnancy center websites already have good information. It’s just packed so tightly that people — and AI — struggle to absorb it.
This isn’t about rewriting everything. It’s about creating space.
When paragraphs are shorter, when ideas are grouped thoughtfully, and when there’s a natural rhythm to the page, people feel less overwhelmed. AI systems also do better when information is clearly separated and easy to follow.
I often tell clients: if a page feels heavy to you, it probably feels heavy to the person reading it for the first time.
Don’t assume people understand how things
This is one of the biggest gaps I see.
Organizations live inside their processes every day. Visitors do not.
Women visiting your site may not understand what an appointment looks like, what happens after they contact you, or what words like “options counseling” actually mean in practice. AI tools don’t assume context either — they look for clear explanations.
A small, human sentence can make a big difference.
For example:
Before:
“Contact us to schedule an appointment.”
After:
“When you contact us, a real person will respond, answer your questions, and help you decide next steps — there’s no pressure to decide anything right away.”
That kind of clarity builds trust with people and helps AI summarize your intent accurately.
Strengthen the FAQs you already have
FAQs are quietly doing a lot of work right now, especially as AI tools pull direct answers into summaries.
If your FAQ page exists but feels generic, this is a great place to focus. The goal isn’t to sound polished — it’s to sound real.
Compare these two approaches:
Before:
“What services do you provide?”
After:
“Do I have to make a decision before coming in?”
“What if I’m not sure what I want?”
“Can I talk to someone without being judged?”
Those questions mirror what women are actually thinking — and what AI tools are designed to surface.
You don’t need dozens of FAQs. A handful of honest ones, written in natural language, often does more than an entire new page.
A quick word about common fears I hear
At this point, clients often ask me something like:
“Is AI going to replace websites?” or “If Google summarizes everything, does our site even matter?”
The short answer is no — your website still matters deeply.
AI tools don’t create trust.
They borrow it.
They look for websites that are clear, consistent, transparent, and human. The better your site communicates, the more likely it is to be referenced — not skipped.
This shift isn’t about competing with AI. It’s about giving it something solid and truthful to work with.
Final thought…
If there’s one theme I want to reinforce, it’s this:
You don’t need to do everything at once.
Small changes — clearer headings, more human language, better explanations — add up quickly. They help women feel oriented instead of overwhelmed, and they help AI tools understand your mission without guessing.
In Part 3, we’ll look at a few simple behind-the-scenes and structural tweaks that help AI better understand your content — nothing technical, just thoughtful adjustments that build on what you already have.
We’ll also start introducing short checklists you can use internally, and we’ll continue building toward a downloadable guide at the end of this series.
— Sandy
Absolutely — here’s a warm, informative email plus two strong, scroll-stopping social posts, all aligned with the tone of the blog series (helpful, steady, non-salesy, pregnancy-center focused).