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What do people in a small farming community search for on an ordinary Tuesday? I would have guessed the weather.
During this month’s Webinar Wednesday, Jacob pulled up one day of Google searches from a rural area near Price, Utah. About 30,000 people live there, spread across two counties. The list kept scrolling. “How do I know I’m pregnant.” “Can two months pregnant be aborted by a pill?” Abortion pill brand names most of us had never heard of. Even the old name of an international abortion provider that doesn’t operate in the U.S. The searches came in English, Spanish, Hindi, Tamil and French. In one day.
Honestly, it was a lot to take in. It also made me so grateful for what we’re building.
We had planned to welcome Liam Siegler this month, but as so often happens, God had other plans. The day became an opportunity for Jacob to share a project that is heavy on his heart: Abortion Pill Talk (APT). Small group? Yes. Big conversation? Absolutely.
Jacob Barr is the CEO and founder of iRapture, and he leads Abortion Pill Talk, a project about two years in the making. He was clear about the goal. APT isn’t here to compete with pregnancy centers. Its only job is to help centers reach the women they want to serve and get more of them scheduled for appointments.
Here’s the simple version.
Jacob shared two must-haves:
Most Google Ads management runs $200 to $600 a month just for the management. With APT, a center spending $200 a month sees 75% go straight to Google ads, 20% to staff and expenses, and 5% to credit card fees and admin.
In the Utah test, the tools predicted about two clicks a month. Instead, the campaign got 70 clicks in 11 days, at about 68 cents a click. In California, clicks run about $4.25. Jacob said abortion-related clicks often cost $4 to $25 each.
Too good to be true? I wondered too. Jacob credits careful setup: mostly exact-match keywords, a national campaign structure that still targets your local area, and Kevin, who brings 25 years of Google Ads experience.
One director asked exactly that. No, it runs alongside your current ads. If you aren’t running paid ads right now, it can fill that gap. The APT site leaves off things a center’s site usually has to include, so it can reach women who are searching for the pill and might never land on your website.
Jacob’s son came up with that last one. When Jacob shared it with a center director, she asked, “What if we let them be anonymous?” Infinite Worth added a “submit anonymously” option to their form. One good idea led to the next.
About two and a half years ago, Connie Ambrecht approached me and asked if iRapture would be interested in teaming up with her to build this. Jacob, Connie, and the iRapture team began the journey. The idea sounded simple. Was it? Not even a little.
But Jacob jumped right in, and our whole iRapture team has embraced this project. APT lives on the nonprofit side, through Pro-Life Ribbon, and every one of us is all in on making it a success: saving babies and reaching women with hope.
During the webinar, I asked Jacob to walk us through it one more time from her side. She finds out she’s pregnant, she searches, and then what? I wanted to picture her. I think about her a lot, the young woman alone with her phone late at night, and I pray she finds a kind voice before she makes a choice she can’t take back.
Meet with Jacob
He'll look at your counties and show you what APT could do in your area. Watch for his scheduling link in our follow-up email. He's happy to meet with your board, too.
Learn more
Visit proliferibbon.com.
Come back next month
Webinar Wednesday is the first Wednesday of every month at 12:00 PT. Join us on December 2 with Samuel Green, President and General Counsel at Reason for Life, a nonprofit ministry working to end abortion in America.
Missed it?
Watch for our follow-up email with the recording and links.
Jacob closed with the reason behind all of it: to reach her before the pill does. While she’s searching for it, while it’s on her doorstep, while it’s in her hand but she hasn’t taken it yet. That window matters so much.
Our deepest desire is for every pregnancy center to have the tools it needs to reach women and help give them a reason to choose life. That’s why we keep showing up every first Wednesday, and why we keep building tools like APT. We pray each one helps you reach one more woman, and one more baby, with hope. Thank you for the work you do every single day.
Blessings,
Sandy
