As summer temperatures rise, so does the urgency to reach the women who need your center the most.
At iRapture, we’ve walked alongside countless pregnancy centers—just like yours—who carry the heart to be there when a woman is scared, unsure, and looking for hope. And today, that first reach for help almost always begins in one place: Google.
So here’s the big question: When she types “abortion near me” or “I think I’m pregnant,” does your center show up—or does someone else lead her in a different direction?
If your outreach feels like it’s running cold, this summer is your chance to turn up the heat. A simple Google Ads strategy—using both paid ads and the Google Ad Grant—can help your center show up first, when it matters most.
Let’s walk through what that means, how it works, and what kind of impact you can expect.
🔍 Why Google Ads Work
The women you want to serve are online. Many of them are making fast decisions under pressure—whether they’re Googling from their car, a school bathroom, or their bedroom at 2 a.m.
When they search, they often click one of the first three results Google shows them. That’s why your center needs to show up at the top—right where she’s looking for help.
Google Ads put you in that spot. Whether she’s looking for abortion options or simply unsure what to do next, your message can meet her where she is with clarity, kindness, and truth.
🎯 Two Types of Ads—One Powerful Strategy
We recommend combining two types of campaigns: paid Google Ads and the Google Ad Grant. They serve different purposes—but together, they’re powerful.
🔴 1. Paid Google Ads (Targeting Abortion-Minded Women)
These ads let you appear in high-intent searches like:
- “abortion near me”
- “abortion options”
- “how far along can I be for an abortion”
- “cost of abortion pill”
This is where the stakes are highest. These are often women who already believe abortion is their only option—but who may pause if they find a safe, caring center offering them truth and support instead of pressure.
The key is honesty. You can’t imply that your center provides or refers for abortions. But you can say:
“Not sure what to do? Get free pregnancy testing and an ultrasound. Learn your options. No cost. No pressure. We do not perform or refer for abortions.”
These ads are fully compliant, clear, and compelling.
🔵 2. Google Ad Grant (Targeting Women Early in the Decision Process)
The Google Ad Grant offers up to $10,000/month in free advertising, and it’s ideal for reaching women in the earliest stages of a potential pregnancy.
Common keywords:
- “am I pregnant?”
- “what to do if I’m pregnant”
- “free pregnancy test near me”
- “I think I’m pregnant”
These women may not be searching for abortion yet—but they are worried, confused, and searching for answers. The Ad Grant helps you meet them with compassion before they go down a path that feels final.
Note: Google restricts Ad Grant campaigns from bidding on “abortion” keywords, which is why it’s best used alongside your paid ads—not instead of them.
💡 What It Takes to Get Started
You don’t need a massive marketing budget. In fact, some centers start with as little as $300/month for paid ads—and combine that with the Ad Grant for a powerful reach.
Here’s the breakdown:
- 💰 Budget: $300/month (or more if you want to increase your reach)
- ⚙️ Setup: One-time $300 fee OR $100/month for full campaign management with iRapture
- 🎯 Grant Management: Included if you work with us
We handle everything—ad creation, keyword targeting, tracking, reporting—so you can stay focused on what matters most: serving women.
Let’s talk about what’s possible for your pregnancy center. Our team is ready to help you build a campaign that fits your mission and your message.
📈 What Kind of Results to Expect
Every center is different, but here’s what we typically see based on location:
🏙️ Urban Areas (higher cost-per-click):
- 4,000–8,000 impressions/month
- 9–21 inquiries (calls, texts, or forms)
- 2–5 new clients
- 💵 Cost per lead: $50–$60
🌾 Rural or Suburban Areas (lower cost-per-click):
- 8,000–12,000 impressions/month
- 22–45 inquiries
- 5–11 new clients
- 💵 Cost per lead: $30–$40
And if you want to expand your reach:
- Increase budget by 20% ($360/month) → up to 24% more inquiries
- Increase by 50% ($450/month) → up to 40% more inquiries
That means more lives touched, more babies saved, and more women finding strength and hope at your center.
📊 Tracking Success: Real Data, Real Impact
When you work with us, we track every ad’s performance using Google Analytics, so you’ll always know what’s working.
Typical results include:
- ✅ Click-Through Rate (CTR): 4–5%
- ✅ Conversion Rate (calls/forms): ~15%
- ✅ Client Conversion Rate: 20–30% of leads
- ✅ Client Value Estimate: ~$127 per client
- ✅ Cost to acquire each client: $40–$60
This isn’t just “good data”—it’s a sign that your message is landing with the women who need it. And when a scared young woman finds your name instead of an abortion clinic, that click can change everything.
☕ Final Thoughts: Let’s Reach Her First
We know how much you care. And we know how heavy this work can feel—especially when resources are tight and every day brings new challenges.
But friend, you don’t have to carry this alone.
You don’t have to figure out Google Ads, SEO, and analytics in your spare time. You simply need to say, “Yes—we want to reach her.”
We’ll take care of the rest.
Because we believe this matters. Because we believe she deserves more than a rushed decision and a clinic appointment. Because we believe your center can offer her something life-changing.
👉 Ready to Heat Up Your Outreach?
Whether you’re in a big city or a rural town, this strategy works. You can start small. You can scale slowly. And you can make a difference—one search, one click, one woman at a time.
📞 Let’s talk about what’s possible.
Reach out to the team at iRapture.com, and we’ll help you build a campaign that fits your mission and your message.
With you every step of the way,
💙 The iRapture Team
*Results vary based on location, competition, ad quality, and other factors. These estimates are based on past campaigns but may not reflect your center’s exact outcome.