Adding Google Ad Buys to Your Marketing Strategy Is Now Critical

Google has recently changed methods making its ad grant program less effective for pregnancy centers. Now is the time to consider adding paid Google ads to your marketing and advertising strategy. According to Jacob Barr, president, and founder of iRapture.com, the “free” ads allowed through the grants can no longer use important key phrases.  “The Google Grants used to work … Continued

Welcome to The Pro Life Team Podcast

We are excited to announce a new platform for sharing ideas from our community with our community. Please check out this introductory episode for The Pro Life Team Podcast on YouTube or Spotify.   Would you like to be included in Pregnancy Center Leadership Emails? Sign Up Here

Appalling: Google Aids Abortion Profiteers

Tech giant Google has decided to aid the sales of abortion profiteers. In an announcement last week, the multi-billion dollar advertising retailer said it will require “ads using keywords related to getting an abortion” to carry one of two disclaimers: “Provides abortion” or “Does not provide abortions.” Allegedly, this is Google’s attempt to “ensure” that “abortion-related ads are most relevant.” Google is … Continued

Understanding the Problems with Abortion Ads Certification by Google

Abortion Ads Certification Today we will be discussing how to overcome the problems with abortion ads certification through google. Backstory Items: The Federal Government / Federal Trade Commission has rules about truth in advertising. https://www.ftc.gov/news-events/media-resources/truth-advertising Google has currently standing rules about truth in advertising. https://support.google.com/adspolicy/answer/6020955?hl=en Consequences on google have already been established. https://support.google.com/adspolicy/answer/7187501 This new rule about abortion related searches … Continued

Google Abortion Ads Certification Thoughts

Google Abortion Ads On Thursday night (May 16th), Google sent the following to several pregnancy centers in relation to Google Abortion Ads. Dear Advertiser, In June 2019, the Google Ads healthcare and medicines policy for abortion will be updated with the following requirements for advertisers in the United States, United Kingdom, and Ireland: Advertisers who want to run ads using … Continued

Making a Difference with Answers for Life

We recently released Answers for Life’s new website http://afltucson.com/ and I would like to share a story that coincides with my experience with working with Kathy Arizmendi and her team. Answers for Life is a pregnancy center located in the middle of Tucson Arizona. It is located 1.9 miles away from Tucson’s main abortion clinics, Planned Parenthood – the Margaret … Continued

Making a Difference with Abortion Pill Reversal

I believe the Abortion Pill Reversal process is the best innovation for the pro-life movement since the ultrasound machine. An ultrasound machine allows someone to see inside someone. This is incredible technology! I think the ultrasound machine is awesome! And I think the discovery of the Abortion Pill Reversal process is awesome! The Abortion Pill Reversal process allows someone who … Continued

Father and Daughter From Tucson Give Presentations

Kaylie Barr (13) and her father Jacob have each been selected to give “TED-style” presentations at the 2015 CARE NET National Conference in San Diego, California the second week of September. “My daughter and I both decided to apply to be presenters,” said Jacob. “It is really cool we were both selected to talk before such a big crowd.” Kaylie, … Continued

A Successful Eletter in Four Easy Steps

You want to increase your brand awareness and traffic on your website. You have toyed with the idea of sending out an e-letter, but are not really sure where to begin. That’s okay! Eletters are simple to create and send, especially when you have the professionals at iRapture.com to help you! It really comes down to four easy steps: STEP … Continued