Adding Google Ad Buys to Your Marketing Strategy Is Now Critical

Google has recently changed methods making its ad grant program less effective for pregnancy centers. Now is the time to consider adding paid Google ads to your marketing and advertising strategy. According to Jacob Barr, president, and founder of iRapture.com, the “free” ads allowed through the grants can no longer use important key phrases.  “The Google Grants used to work … Continued

Appalling: Google Aids Abortion Profiteers

Tech giant Google has decided to aid the sales of abortion profiteers. In an announcement last week, the multi-billion dollar advertising retailer said it will require “ads using keywords related to getting an abortion” to carry one of two disclaimers: “Provides abortion” or “Does not provide abortions.” Allegedly, this is Google’s attempt to “ensure” that “abortion-related ads are most relevant.” Google is … Continued

Understanding the Problems with Abortion Ads Certification by Google

Abortion Ads Certification Today we will be discussing how to overcome the problems with abortion ads certification through google. Backstory Items: The Federal Government / Federal Trade Commission has rules about truth in advertising. https://www.ftc.gov/news-events/media-resources/truth-advertising Google has currently standing rules about truth in advertising. https://support.google.com/adspolicy/answer/6020955?hl=en Consequences on google have already been established. https://support.google.com/adspolicy/answer/7187501 This new rule about abortion related searches … Continued

Google Abortion Ads Certification Thoughts

Google Abortion Ads On Thursday night (May 16th), Google sent the following to several pregnancy centers in relation to Google Abortion Ads. Dear Advertiser, In June 2019, the Google Ads healthcare and medicines policy for abortion will be updated with the following requirements for advertisers in the United States, United Kingdom, and Ireland: Advertisers who want to run ads using … Continued

Introduction to the Google AdWords Grant

Free grant from google, don’t miss out. Video Script: What if I told you that your pregnancy center is missing out on a free grant? Would you believe me? What if I told you that this free grant from Google could give your center $10,000 worth of free adverting per month for your website? Would you believe me? Well, I … Continued

Get Going with Google Grants

Free Money from Google Wow, Google is giving away free money every month, in the form of millions of dollars of advertising. Is your favourite nonprofit getting it’s share of free advertising? This is a new and exciting program from Google. The Google Advertising Grant is for 10,000 per month. That is $329 per day! We helped 4 organizations get … Continued

April 21st Google Update – Mobile-Friendly

On April 21st, 2015 Google will be implementing a new aspect of their search algorithm which will affect the position of websites in a list of search results. This change will cause sites which are recognized as mobile-friendly to rise higher in the list when a user runs a search from a mobile device (Google Webmaster Central Blog, 2015). Whoa! … Continued

iRapture.com’s Pregnancy Center Website Marketing Guide

Pregnancy centers nationwide have been trying to find the best method of reaching their target audiences. However, this audience can range from prolife individuals who are seeking help to abortion-minded women caught betwixt and between. Reaching these opposing audiences takes a lot of careful thought and planning, but it is possible to make your message heard. This guide provides some … Continued