A Successful Eletter in Four Easy Steps

You want to increase your brand awareness and traffic on your website. You have toyed with the idea of sending out an e-letter, but are not really sure where to begin. That’s okay! Eletters are simple to create and send, especially when you have the professionals at iRapture.com to help you! It really comes down to four easy steps: STEP … Continued

Marketing Benefits from a Professional Email Address

As more companies employ email as a means of reaching out to customers and contractors, our email addresses have become part of our identity; they reflect a small part of who we are: our names, our work, and- sometimes- the teams we root for. There is another part of the email address that we don’t tend to think about, but … Continued

Talking About The Best Recipe for Baked Alaska

“This is the best recipe for Baked Alaska!” – Jacob Barr When I needed a recipe for Baked Alaska, I asked my Uncle Char. Uncle Char grinned and pulled out our old family recipe book. He flipped through a couple pages before he stopped, cleared his throat, and read: “Baked Alaska… Serves 1-2… Call your uncle. Ask him to take … Continued

Talking About High Quality Content

Your message will shape how people perceive you. Remarkable content invites people to share your ideas. Your website’s popularity will increase when its content is shared again and again.” – Jacob Barr High quality content. Everyone in the website industry is talking about it, but what does it actually mean? More importantly, how does it affect website owners? You wouldn’t … Continued

Too Much Spam

Do you get 10 spams per day? Or do you get hundreds of spams per day? What Is Spam? Spam is email that you don’t want. If you get an email from a business and you did not sign up for their list then this is spam. If you get an email from someone you don’t know and they are … Continued