Making a Difference. Marketing Online.
While most pregnancy clinics have chosen to encrypt their website with an SSL certificate, in order to encrypt the data going in and out of their website. Many organizations have not considered the next step in encryption. The next step is to encrypt your website data at-rest, while it is stored on the server hard drive – by storing it … Continued
Client Facing Digital Marketing for Pregnancy Centers This article is for pregnancy clinic directors and marketing teams to provide insight on client-facing marketing tactics that are often included in a marketing strategy to intercept abortion-vulnerable clients from the path leading to an abortion clinic. This article is going to focus on the most crucial primary audience: the abortion-vulnerable, the abortion-minded, … Continued
Reaching Abortion Vulnerable Clients The importance of reaching the abortion-vulnerable client can be measured in the number of lives saved, the number of lives healed, and the number of lives connected to Jesus. The importance of this work is nothing shy of heroic by literally saving lives, restoring lives, and redeeming lives, saving people from the destruction of abortion, providing … Continued
Pro-Life Christian Website Designer Designers with a Purpose This article is about reasons to pick a pro-life website designer. Choosing a pro-life website designer is essential when you have a pregnancy clinic or an organization that has this unique, God-given mission of intercepting traffic on its way to a dangerous place: the abortion clinic. Abortion clinics are where people are … Continued
Google has recently changed methods making its ad grant program less effective for pregnancy centers. Now is the time to consider adding paid Google ads to your marketing and advertising strategy. According to Jacob Barr, president, and founder of iRapture.com, the “free” ads allowed through the grants can no longer use important key phrases. “The Google Grants used to work … Continued
Hey PRCs are you looking to spread awareness about the role of fathers in women’s abortion decisions? Our Father’s Day Bundles are made for you. These bundles include a variety of social media posts that can be easily shared on various platforms. 👔 Increase engagement with your donors through video and an animated reel. 👔 Generate meaningful conversations with 2 … Continued
Many of you have probably heard the disheartening news about Fr. Frank Pavone. I was actually editing a podcast on Friday that included him and a pastor discussing life topics, when the announcement was made that he was being dismissed as a priest. I have been thinking a lot about Fr. Frank Pavone since this Friday, such as the fact … Continued
Make your Christmas posts pop with our free social media images! Perfect for Pregnancy Resource Centers. Merry Christmas! It’s the holiest season of all — and this year, Christmas can be more magical than ever with our special limited-time social media freebie! Get ready to spread some holiday cheer on your socials with a branded visual that’ll give … Continued
Join us in wishing our CEO, Jacob Barr, a happy National Boss’s Day! Boss’s Day is observed October 16th, unless that’s a weekend. #NationalBossDay
With Roe V Wade being overturned after 49 years, 5 months and 2 days, we are in the year of Jubilee. We are literally in the 50th year – in the 50th year of Roe V Wade – and it has been overturned! This is the year for JUBILANT stories. This is the year for continued prayer and answered prayer. … Continued
We are excited to announce a new platform for sharing ideas from our community with our community. Please check out this introductory episode for The Pro Life Team Podcast on YouTube or Spotify. Would you like to be included in Pregnancy Center Leadership Emails? Sign Up Here
With attacks on freedom of speech and scenarios of digital services being turned off, I would like to encourage you to rest in the midst of the storm. Look to Jesus as he is sleeping in the boat while the fishermen are concerned about sinking. Jesus can walk on the water. Jesus can calm the storm. We need to focus … Continued
“I recommend this wonderful eBook: Content Marketing for Pregnancy Centers to any and all pregnancy centers! The contents are very powerful in helping a pregnancy center with the vital nuts and bolts necessary to reach our target market! Excellent job! Well done!” – Lori DeVillez, Executive Director, Trotter House, (formerly known as Austin Pregnancy Resource Center) A while back, … Continued
Stewardship invited Jacob Barr to speak on Adwords with Google Grants, which resulted in this webinar on the google ads opportunity for nonprofits. According to Stewardship, “There are 3.5 billion searches a day on Google. Yes, we said BILLION. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which is a $10,000 monthly grant to advertise on Google.com. This … Continued
Tech giant Google has decided to aid the sales of abortion profiteers. In an announcement last week, the multi-billion dollar advertising retailer said it will require “ads using keywords related to getting an abortion” to carry one of two disclaimers: “Provides abortion” or “Does not provide abortions.” Allegedly, this is Google’s attempt to “ensure” that “abortion-related ads are most relevant.” Google is … Continued
Abortion Ads Certification Today we will be discussing how to overcome the problems with abortion ads certification through google. Backstory Items: The Federal Government / Federal Trade Commission has rules about truth in advertising. https://www.ftc.gov/news-events/media-resources/truth-advertising Google has currently standing rules about truth in advertising. https://support.google.com/adspolicy/answer/6020955?hl=en Consequences on google have already been established. https://support.google.com/adspolicy/answer/7187501 This new rule about abortion related searches … Continued
Google Abortion Ads On Thursday night (May 16th), Google sent the following to several pregnancy centers in relation to Google Abortion Ads. Dear Advertiser, In June 2019, the Google Ads healthcare and medicines policy for abortion will be updated with the following requirements for advertisers in the United States, United Kingdom, and Ireland: Advertisers who want to run ads using … Continued
“What if you woke up today with only the things you thanked God for yesterday?” This popular internet quote should remind us of how prone we are to ungratefulness. Yet, it begs the question: why be thankful? If we’re not careful, our concept of gratitude can quickly become no more than a trendy, self-help technique. With all the talk about … Continued
The following are a few things to keep in mind when creating a pregnancy center website. You probably got into this line of work because you recognize the value of human life. This is an idea to keep front and center, even in the world of business and marketing. Jeremiah 1:5 states, “Before I formed you in the womb, I … Continued
We recently received a question from a pregnancy care center employee regarding HIPAA compliant email. Her concern was for both the privacy of her clients and the legal protection of her organization. While iRapture.com can provide some basic answers, you should also consult a legal professional to look at your unique situation. Defining Some Important Terms This will be a … Continued
