Encryption at Rest for HIPAA Compliance

While most pregnancy clinics have chosen to encrypt their website with an SSL certificate, in order to encrypt the data going in and out of their website.  Many organizations have not considered the next step in encryption.  The next step is to encrypt your website data at-rest, while it is stored on the server hard drive – by storing it … Continued

Content Marketing for Pregnancy Centers- FREE EBOOK

“I recommend this wonderful eBook: Content Marketing for Pregnancy Centers to any and all pregnancy centers! The contents are very powerful in helping a pregnancy center with the vital nuts and bolts necessary to reach our target market! Excellent job! Well done!” – Lori DeVillez, Executive Director, Trotter House, (formerly known as Austin Pregnancy Resource Center)   A while back, … Continued

Do Pregnancy Centers Need HIPAA Compliant Email?

We recently received a question from a pregnancy care center employee regarding HIPAA compliant email. Her concern was for both the privacy of her clients and the legal protection of her organization. While iRapture.com can provide some basic answers, you should also consult a legal professional to look at your unique situation. Defining Some Important Terms This will be a … Continued

On Spam: The Danger and the Delicacy

Spam the meat Spam is a delicious meat-like-product found at most grocery stores. It may or not be healthy, and it may or may not be meat, but it is nonetheless tasty. Spam, sometimes called “Hawaiian Steak,” is part of many Hawaiian meals. It’s been popular in the islands for decades. Spam the email Spam is also the name we’ve … Continued

Will a “Not Secure” Warning Hurt Your Ministry’s Website?

Have you ever ignored warning signs? We’ve all done it. The sign reads, “ACCIDENT AHEAD. EXIT NOW.” You think, “I’m not familiar with this exit and my normal route is easier. I’m sure it’s clear by now. Let’s see how this plays out.” Next thing you know, you’re sitting in a sea of brake lights and your dinner’s getting cold … Continued

The Simple Guide to Church Web Hosting

Just imagine investing thousands of dollars and hours into a project you care deeply about. Then you wake up one morning and it’s all gone. That’s exactly what happened to a professional photographer on a small island in 2008. The poor guy had poured everything into his business. He had worked hard to build a reputation with the local community. … Continued

3 Reasons Christian Sites Need an SSL Certificate Now

In a grocery store parking lot a couple years ago, I accidentally locked myself out of my little Toyota. I needed a locksmith. So I pulled out my phone and quickly narrowed my Google search down to two local locksmiths. One had a sketchy feel, appearing to operate under two different company names. The other had a shiny badge sitting … Continued

A Busy Blog Builds Business

A Busy Blog builds business. What is a busy blog? If your content stays the same, repeat visitors may think there is not much going on. Adding new content will help encourage people to come back. A good change to make at least every month is to add an article that demonstrates your expertise. Even a short video such as … Continued

Making a Difference with RO

RO has 4 locations located in Northern California. These 4 locations are within 36 minutes or less to 25 colleges and 133 high schools. The amount of people that RO is able to help is awesome. We started working with Donna in 2012 and we have built 5 websites with her over the past 4 years. It is an amazing … Continued

Making a Difference with Abortion Pill Reversal

I believe the Abortion Pill Reversal process is the best innovation for the pro-life movement since the ultrasound machine. An ultrasound machine allows someone to see inside someone. This is incredible technology! I think the ultrasound machine is awesome! And I think the discovery of the Abortion Pill Reversal process is awesome! The Abortion Pill Reversal process allows someone who … Continued

April 21st Google Update – Mobile-Friendly

On April 21st, 2015 Google will be implementing a new aspect of their search algorithm which will affect the position of websites in a list of search results. This change will cause sites which are recognized as mobile-friendly to rise higher in the list when a user runs a search from a mobile device (Google Webmaster Central Blog, 2015). Whoa! … Continued

A Successful Eletter in Four Easy Steps

You want to increase your brand awareness and traffic on your website. You have toyed with the idea of sending out an e-letter, but are not really sure where to begin. That’s okay! Eletters are simple to create and send, especially when you have the professionals at iRapture.com to help you! It really comes down to four easy steps: STEP … Continued

iRapture.com’s Pregnancy Center Website Marketing Guide

Pregnancy centers nationwide have been trying to find the best method of reaching their target audiences. However, this audience can range from prolife individuals who are seeking help to abortion-minded women caught betwixt and between. Reaching these opposing audiences takes a lot of careful thought and planning, but it is possible to make your message heard. This guide provides some … Continued

Marketing Benefits from a Professional Email Address

As more companies employ email as a means of reaching out to customers and contractors, our email addresses have become part of our identity; they reflect a small part of who we are: our names, our work, and- sometimes- the teams we root for. There is another part of the email address that we don’t tend to think about, but … Continued

Talking About High Quality Content

Your message will shape how people perceive you. Remarkable content invites people to share your ideas. Your website’s popularity will increase when its content is shared again and again.” – Jacob Barr High quality content. Everyone in the website industry is talking about it, but what does it actually mean? More importantly, how does it affect website owners? You wouldn’t … Continued

Website Redesign

“Everything on the homepage should promote a message and a clear call to action.” – Jacob Barr Time to Update Now is the time to think about renewing your website. Does it have a clear concise message? Does it speak to your target audience? Has your company gone through some significant changes? iRapture wants your business to be successful. We … Continued

Content First Strategy

Someone can craft the content first and then design the website layout to compliment the contents instead of building a website that will need an unknown amount of content to fit within a prebuilt box, that may be built to satisfy more or less content than needed. How do you craft your content first? An outline is a good place … Continued

Redesigning A Website With a Message

Is your website working? Does your target audience find your website online? Does your website have a goal or a call to action? Could your website be improved when it comes to the clarity of it’s marketing message? Does someone know what you do and who it is for within 3 seconds? Lets talk about website design and lets start … Continued

Too Much Spam

Do you get 10 spams per day? Or do you get hundreds of spams per day? What Is Spam? Spam is email that you don’t want. If you get an email from a business and you did not sign up for their list then this is spam. If you get an email from someone you don’t know and they are … Continued